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Thursday, 22 March 2007

the TOP-TEN locations for effecive communication

1 A-BOARDS
Focused messages with clear chalkboard writing and art will catch the eye of most passing traffic.
2 INTERIOR CHALKBOARDS
Preferably at eye level with tidy chalkboard art, they do more for sales than wall mirrors!
3 TENT CARDS
Placed on the tables to grab the attention of seated & relaxed customers.
4 EXTERNAL WALLS
While not as effective as A-boards it still provides for a good ‘hook’. Though remember that Chalkboard art is more effective at grabbing attention than printed signage.
5 BACK BAR
Let your back bar work for you while customers are waiting for drinks. A small bar top chalkboard with some neat writing will aid in upselling.
6 TOILET WALLS
An often overlooked but premium ‘distraction free’ advertising space.
7 INSIDE MENUS
Especially effective for driving up-sales and food/drink pairings.
8 ABOVE THE BAR
Sometimes overlooked by designers, above the bar is a great place for chalkboard art, particularly with regard to forthcoming events andpromotions. Everyone looks toward the bar.
9 FOYER/ENTRANCE
Not a place for complicated offers, but great for giving reasons to return!
10 LOCAL PRESS
Targeted campaigns can encourage increased trade on quiet nights.

A-Boards.... The number 1 promotional resource! Illustrate the main theme of the promotion in large type, and keep additional pedestrian read information small. This illustration immediately informs passing drivers that there is a Quiz on Thursdays. All other information is aimed at pedestrians passing by.

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Employing professional Chalkboard Illustration services can increase turnover anywhere between 10% - 100% ! Attract the right attention through projecting a friendly professional image, by using professional artists who specialize in Pub Chalkboard Illustrations.



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