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Thursday, 15 March 2007

wine and food matching

WINE AND FOOD COMBINATIONS CAN OFFER A MORE ROUNDED EXPERIENCE

Suggesting pairings between the food dishes customers choose and their choice of drink is a way to aid in their enjoyment of their meal providing a more rounded dining experience. Don’t be afraid to be creative. Rather than simply pair red with meat or white with poultry look for ways of complimenting a strong flavour within the dish, such as the sauce.

Be sure that your customers are aware of your recommendations before they decide upon their food and drink choices. Don’t assume they will notice that chalkboard on the wall before ordering. Hi-light suggested pairings on your wine menu, and likewise, include suggestions within your food menu, specials board, and at your food order point.

It can be a great way of encouraging up-sales too. Offer a dessert wine paired with a tempting sweet to follow their meal. It’s an opportunity to ensure customers leave with a sweet taste while having spent more.

Your wine supplier can help with creating your food matches.

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