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Tuesday, 21 April 2009

Increase Food Sales Easily ...Guaranteed!

We are all used to doing it by now. While taking food orders we begin by asking if they would like any Starters... there are a couple of ways of going about this that are Guaranteed to result in an increase in sales.

Typically, when asking the person ordering the food if they would like any starters they will only order what they had decided at their table, while looking at the menu. The decision, having already been made, is unlikely to change at this point without an additional incentive.

1 - You can place a small bar top board beside the food till clearly listing the Starters available. If they have queued while waiting to be served they will have had time to focus on the chalkboard. When taking their order and asking if they would like a starter, why not point to the board. Drawing their attention to it provides an extra incentive as they can see specifically what is available.




2 - If you don't have a way of displaying your Starters selection beside your food till then why not go straight in and suggest a safe favourite; 'garlic bread'. Up-sales work best when offering a 'specific' product. A really good technique is to suggest a specific Starter to the customer at the end of taking their food order. The customer has been ordering delicious food from you, is probably hungry and looking forward to it being brought to their table. At this point casually ask if they would care for some 'garlic bread to nibble on while they are waiting for their meal'. It works.

Obviously you can combine both these practices to really bulk up the number of sales of your Starters! Give it a try and see for yourself.

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