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Sunday, 19 April 2009

Putting out the 'A' Boards

Sometimes a Pub's A-Boards go astray. It happens. So it can be a good idea to bring them inside at night. Fair enough.

But what time do managers put them back out the following day. 11 ...12 o'clock? Opening time?

If the Pub has any amount of passing traffic, that traffic starts before 8am. 8 o'clock should be the LATEST time that A-Boards are put on display. As long as the boards are selling the idea of calling in for lunch, joining them on a quiz night, seeding the thought of going back for a Sunday lunch, ...then this needs to be communicated as early as possible.

Drivers are at their most alert in the morning. By home-time, they are tired, don't retain information, and just want to get home. They won't be paying the attention that they might have earlier in the day.

Putting the A-Boards out first thing allows them to maybe have their lunch hour at your venue that day. Or mention to their colleagues they've noticed there is a pub quiz. Or perhaps they will think of taking out their family for a Sunday lunch at the weekend.

And it sends out a clear, consistant message that your pub is thriving and there's plenty going on!

Sundays are especially useful if you are anywhere near, or located on a journey to, a car boot sale. People are out at the crack of dawn visiting these, and are open to persuasion regarding their lunchtime dining plans.

Even though you are closed at that time of day, you should still be 'selling' your venue's key messages.

Just a thought.

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