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Friday, 19 June 2009

Pub Carveries!

All Illustrations by myself (copyright Adrian Patrick)

Recent months have seen several major pub companies returning to traditional carvery set-ups. Punch (formerly Spirit) announced recently that they were looking at dispensing with the much immitated 'Two for One' brand in favour of value for money dining, and were considering introducing carveries as part of the re-focus.


PUB CHALKBOARDWhile some commentators consider that Carveries are out-dated ("very 1970s" I've heard some say) , there can be no denying the success of recent 'Carvery Brands' in the value market. Besides, most customers taking their families out for meals weren't old enough to be in pubs in the 1970s! So for them, this is new!

One of Punch's troubled spin-off companies is going for the carvery market, though in their case, price-pointed at the higher end of the market, serving only at weekends, rather than selling it as a value dining concept.

And one of the bigger players who borrowed the 'Two for One' concept from Punch seem to be getting in on the act. Some of its higher-turnover venues are losing 241 and are currently having slick new Carvery stations installed. Surely a testament of their confidence when venues, already doing well, are shifting focus in this way!


Surprisingly, the designers of several companies are recognising the value of installing Chalkboards at the rear of the Carvery stations. The above photo illustrates a well-thought out hanging concept.

pub chalkboards



Tip: When relaunching your pub's menu with a new 'carvery concept', try not to confuse the customer. Maintain the focus on your carvery ethos, especially around the serving station. In fact, make no mention of other food products within 10 feet of it!



As the crunch bites, companies are fighting to reposition themselves. Individually, I think they are on the right lines and each company is working hard to make 'carveries' work for them. Overall though, since so many companies are each relauching their venues as carvery pubs in order to stand out from their competitors, one has to wonder if these changes will do little to alter their respective market share.

They will each benefit though, if the carvery concept is one that will bring out those families currently staying at home.


UPDATE SEPT 2009: CHRISTMAS

So September rolls along and a menu change. And since a chalkboard artist is required we have the perfect opportunity to sell Christmas to our hungry customers. An opportunity that one pubco's 'marketing department' is happy to do without! Upon seeing their brief I was astounded at the lack of Christmas advertising being stipulated during an autumn marketing excercise.

Fortunately, on this ocassion, the manager of the venue is an asset to the company. Although the venue would soon be visited by company overlords she took the decision to concentrate less on promoting desserts to people who have yet to even start their main course, and instead go with an attractive and bold Christmas push! Its just a couple of days since and the effect on bookings has been massive.

Here is the result:

Chalkboards

A Christmas Chalkboard hanging behind the Carvery station calling on customers' attention. A call for bookings, and a description of the Christmas Fayre menu, read by customers while queuing for their carvery meal; while hungry and enticed - is the perfect scenario!



pub chalkboards

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Employing professional Chalkboard Illustration services can increase turnover anywhere between 10% - 100% ! Attract the right attention through projecting a friendly professional image, by using professional artists who specialize in Pub Chalkboard Illustrations.



all content copyright (c) adrian patrick 2011



Adrian Patrick is a prolific Neo-Pop Artist and you find out more at www.ady.co



For more information regarding anything on these sites please contact ady@ady.co