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Friday, 19 June 2009

Low-cost Exterior Re-Branding

The Boars Head, previously a Brewers Fayre pub, now owned by a smaller company whose brand uses the same colours.






Since introducing a broader, finer menu with more 'local' dishes particular to the region, the new managers were keen to stamp their mark on the exterior of the pub.

Afforded a low budget, and specifically unable to change the actual colours of the pub, the solution was to remove all of the commonly used company branded signage and go for some low-cost signwriting.




The lettering was rendered by hand and despite using the same 'company colours', it made for a stark contrast to its previous pub-chain look.





The result gives the pub a more 'countryfied' appearance in line with its new style of menu and service.

The hanging sign, a portrait of a Boar's head, looked a little 'cartoony' and its skin was actually the wrong colour and texture.

It was re-done in a more traditional style with a simpler surround, in keeping with the new ethos.






I painted the Boar facing in opposite directions on two seperate boards, so when hung in place, they would always be facing the traffic, by whichever direction it was passing!




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