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Thursday, 22 October 2009

Punch Taverns Roadshow

EDITED MARCH 2010:

Spent a day as an exhibitor at the Punch Taverns Roadshow held at the Reebok Stadium in Bolton. Punch hold the event for its tenants as a means of coming face-to-face with potential suppliers. Many seemed really pleased to have had a chance to see my Chalkboard work. Hopefully it will inspire some creative ideas for their venues.




Feedback about the event from visitors was generally positive - some guests stated it was worth coming along just to finally get my number having seen my work around the North West - which was cool! There were a couple of remarks by attendees that there wasn't enough new products or suppliers on show; that it was mostly just suppliers or products that they already use or were aware of. For their part at least, the organisers and staff from Punch came across as very enthusiastic and were trying their best to make the show a success. Some of them were really trying to convince me to come out from my stand and drag customers over - which really isn't my thing...

Its now March 2010 and since the event I have had feedback from dozens of customers - all saying that it was worth attending just to have secured my services alone. Most have admitted that out of the 60 or so suppliers in attendence, I am the only one they really remember pursuing due to the unique and valuable service I provide! I will be writing a follow-up article shortly providing testimonies.

copyright infringement

On a side note - I had the chance to pick up Punch's own Design and Print marketing materials they've been sending out to their tenants. I've just been reading through it and find so much of it to be really insightful, and eloquently written. Page after page is filled with great advice, from marketing through up-sales, to guides on how to write A-Boards - It was amazingly well presented.




And then I realised why it all sounded so very familiar......

PUNCH HAVE LIFTED THEIR MATERIALS WORD-FOR-WORD FROM THIS VERY WEBSITE!






......I know I suppose I should take it as a compliment, but my work is subject to a little thing called copyright! It just smacks of unprofessionalism really. Whoever was responsible really hasn't done their company any favours in the long term.



Still, you know you must be doing something right when the country's largest PubCo uses your marketing knowledge for its own benefit.

UPDATE - AUGUST 2010

So I'm looking through Punch Tavern's new Christmas marketing guide which has been rolled out across its managed estate and lots of nice photos of creative Christmas chalkboard artistry.

They did seem rather familiar etc etc ....taking photos off my website and publishing them without even a credit or a web adress, when you've just had a telling off for copyright theft is, well, a bit tacky really. If you aren't going to credit the people whose work you lift, you might want to pay for licensing at least.

Just bear in mind that you will be found out and named and shamed, and your managers notified.

Very silly.

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Employing professional Chalkboard Illustration services can increase turnover anywhere between 10% - 100% ! Attract the right attention through projecting a friendly professional image, by using professional artists who specialize in Pub Chalkboard Illustrations.



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Adrian Patrick is a prolific Neo-Pop Artist and you find out more at www.ady.co



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