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Wednesday, 31 March 2010

Pub Marketing through A-Boards - Essential Points!

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A-boards are a great way of grabbing the attention of passers by. Often a pub without any roadside A-boards can look closed and will be easily missed by passing trafic.

An important point to remember however is that if your Pub's A-boards are aimed at catching the attention of drivers/passengers in cars is that they aren't going to be able to read more than a few words and that the message must be clear, direct and to the point.

Overcomplicated roadside A-boards are a common mistake and only really suitable for viewing by pedestrians. Even then, it is preferable to have the main promotion heading large and highlighted and keep any additional pedestrian information small, thereby serving both those on foot and in vehicles.

PUT OUT YOUR A-BOARDS EARLY!

Sometimes a Pub's A-Boards go astray, so it can be a good idea to bring them inside at night. Fair enough. But what time do managers put them back out the following day. 11 ...12 o'clock? Opening time?

If the Pub has any amount of passing traffic, that traffic starts before 8am. 8 o'clock should be the LATEST time that A-Boards are put on display. As long as the boards are selling the idea of calling in for lunch, joining them on a quiz night, seeding the thought of going back for a Sunday lunch, ...then this needs to be communicated as early as possible.

Drivers are at their most alert in the morning. By home-time, they are tired, don't retain information, and just want to get home. They won't be paying the attention that they might have earlier in the day.

Putting the A-Boards out first thing allows them to maybe have their lunch hour at your venue that day. Or mention to their colleagues they've noticed there is a pub quiz. Or perhaps they will think of taking out their family for a Sunday lunch at the weekend. And it sends out a clear, consistant message that your pub is thriving and there's plenty going on!

Sundays are especially useful if you are anywhere near, or located on a journey to, a car boot sale. People are out at the crack of dawn visiting these, and are open to persuasion regarding their lunchtime dining plans. Even though you are closed at that time of day you should still be 'selling' your venue's key messages.

If you know of a local artist then I can't emphasise the benefits enough to having striking artwork diplaying your messages. They really can grab people's attention. All of the Pub Chalkboards you see on this page is artwork done by hand, by myself for pubs throught the NorthWest. But there are several chalkboard writers around the UK who will be able to write a clear crisp message at the very least. Your BRM may be able to find one nearby. Otherwise, if you are writing it yourself, keeping it simple, short and neat will help give out the clearest message.


pub a-boards



If you are employing a professional chalkboard artist, try and get hold of pub A-Boards with removable / reversible insert panels like the ones shown above. By planning long-term, with future offers on the reverse side, it will reduce the number of times you need to call us in! It also gives you the option of changing your marketing emphasis on different days throughout the week.



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Employing professional Chalkboard Illustration services can increase turnover anywhere between 10% - 100% ! Attract the right attention through projecting a friendly professional image, by using professional artists who specialize in Pub Chalkboard Illustrations.



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Adrian Patrick is a prolific Neo-Pop Artist and you find out more at www.ady.co



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